Coca-cola in India Essay Example | Topics and Well Written Essays - 750 words

Coca-cola in India - Essay Example Again in the year 1993, Coca-Cola returned in the Indian market and strengthened its market presence. Nevertheless, while performing business in India, Coca-Cola faced several business related issues about the product quality, resource exploitation and market manipulation. The stakeholders of Coca-Cola has revealed concerns regarding utilization of water resources and the company was also criticized for unethical water extraction, water pollution and soil corrosion. Irrespective of negative publicity of Coca-Cola, customers has been engaged in purchase of its products because of strong brand reputation. Most of the Indian customers, particularly young customer generally prefer to purchase soft drinks of Coca-Cola brands1. Based on this aspect, this paper describes about the strategies of Coca-Cola in emerging market such as India. The key objective of the paper is to evaluate the core strategies used by Coca-Cola to operate business India. Furthermore, the paper also discusses about various issues faced by Coca-Cola in Indian market and accordingly provides recommendations for foreign investors as investment destination. CONCLUSION After conducting detailed analysis of the strategy of Coca-Cola in Indian market, it can be observed that there are multiple socio-cultural factors which have an impact on the business practices of the company. The most distinctive aspect of the company in India has been lack of environment friendly practices. Historically, the organization has been criticized by the stakeholders for engaging in unfair environmental activities and for unwanted exploitation of the natural resources. The actions of Coca-Cola have created numerous problems for farmers and families due to disruption of soils and crisis of drinking water. The unfriendly business practices of Coca-Cola have indirectly affected the life of individuals residing close to the production facilities1. From the above analysis, it is clear that cultural and economic condition of I ndia is favorable for Coca-Cola to operate business effectively. However, environmental issues and competitors’ performance is making the business environment challenging for Coca-Cola. Thus, proper employment of corporate social activities can perceived to be helpful for Coca-Cola to maintain its brand image as environmentally responsible corporate citizen. Besides, the Indian culture is also a vital aspect which needs to be considered by the company for business improvement. Coca-Cola already has good brand name with respect to product innovation and product varieties among the young consumer segment. Thus, by observing the business operations in several operational fields and by implementing appropriate policies for overcoming the challenges, Coca-Cola can make significant progress in the Indian market1. RECOMMENDATIONS The analysis of business performance of Coca-Cola can provide imperative learning experience for other foreign investors. From the performance of Coca-Cola in India, it can be stated that in order to grab the considerable market share and to earn substantial profit, organizations must concentrate on welfare of communities along with other business aspects. Notably, the brand reputation and brand recognition is not sufficient to operate business in the emerging market like India. When it comes to business, Indian approach